Niche Specialists
We work exclusively with activity-based businesses — ninja gyms, martial arts, gymnastics, and fitness studios. No generalist fluff. Every strategy is built for the specific economics and seasonality of your industry.
Growth Marketing for Activity-Based Businesses
Turn Your Gym's Potential Into a Summit You Actually Reach
Second Summit builds and runs the full marketing engine — paid ads, CRM automation, website, and analytics — so activity-based businesses consistently fill their schedule without the guesswork.
Trusted by USA Ninja Challenge locations nationwide
NINJAco
NINJAco
NINJAco
NINJAco
NINJAco
Every piece of the funnel, handled.
Six integrated services that work as a single growth system — not a menu of disconnected tactics.
Meta Ads
Facebook and Instagram paid campaigns engineered to fill your schedule with qualified trial sign-ups, camp registrations, and birthday party bookings — not just clicks.
- More booked trials per ad dollar
- Lower cost per lead vs. industry average
- Retargeting flows that recover lost prospects
- Transparent reporting on every dollar spent
GoHighLevel CRM & Automation
A fully built-out GoHighLevel system — AI conversation bots, automated follow-up sequences, and smart booking workflows — so no lead falls through the cracks.
- Leads contacted within minutes, not hours
- Automated nurture from opt-in to enrolled
- AI-powered SMS/email response at scale
- Booking confirmations and reminders on autopilot
Website Design & Management
Fast, on-brand websites built to convert visitors into paying members. We handle design, development, hosting, and ongoing updates so you never have to.
- Mobile-first design that matches your brand
- Pages built around your highest-value offers
- Speed-optimized for search and conversions
- Ongoing management — no tech headaches for you
Conversion Tracking & Analytics
Google Tag Manager, GA4, Meta CAPI, and full attribution setup so you know exactly which campaigns, channels, and creatives are driving real revenue.
- Accurate attribution across every ad platform
- Server-side Meta CAPI for iOS-era tracking
- Custom dashboards for your KPIs
- Data you can act on — not just numbers on a screen
Content & Social
Strategic content planning and creative production that builds your brand, fuels organic reach, and gives paid campaigns better fuel to work with.
- Consistent posting that builds community trust
- Creative assets optimized for each platform
- Content calendar aligned to your promotions
- Organic and paid working as one system
Brand Development
Positioning, visual identity, and messaging that makes your gym the obvious choice in your market — so every marketing dollar you spend works harder.
- Clear positioning that sets you apart locally
- Consistent visual identity across every touchpoint
- Messaging that speaks directly to your ideal member
- A brand that earns trust before the first visit
Built for your market. Not adapted to it.
Most agencies work across dozens of industries. We work exclusively with activity-based businesses — and that focus is the edge.
Full-Funnel Thinking
From the first ad impression to a member walking through your door, we own the whole journey. Paid traffic, automation, website, and tracking all working as one system — not four disconnected vendors.
Automation-First
Speed-to-lead wins in this market. Our GoHighLevel systems respond to new inquiries in minutes, nurture through enrollment automatically, and never let a hot lead go cold while you're on the gym floor.
Real Reporting
No vanity metrics. We build attribution dashboards tied directly to booked trials, enrollments, and revenue — so you always know exactly which spend is working and which to cut.
Growth that shows up in your numbers.
We track what matters — booked trials, show rates, enrollment conversions, and cost per new member.
More booked trials per ad dollar
vs. industry average for activity-based gyms
Average lead response time
powered by our GHL automation stack
Lower cost per lead
across USA Ninja Challenge locations we manage
How we climb.
A proven four-phase system that takes you from scattered marketing spend to a predictable, full-funnel growth engine.
01
Audit
We start by mapping your entire funnel — ads, CRM, website, and tracking. We identify what's leaking leads, what's working, and where the fastest wins are hiding.
02
Build
Custom campaigns, automation sequences, and conversion infrastructure — all built to your brand and offer mix. No templates. Everything is designed for your specific market.
03
Launch
We go live with a coordinated launch across paid, organic, and automation channels. Your team gets a clear playbook; we handle the technical execution.
04
Optimize
Data-driven iteration every week. We track cost per trial, show rate, conversion rate, and enrollment rate — and systematically improve each one over time.
Ready to stop guessing and start growing?
We take on a limited number of new partners each quarter to ensure every client gets our full attention. If you're ready to build a real marketing engine for your gym, apply now.