Second Summit exists because we watched great gyms and studios leave growth on the table — not from lack of effort, but from marketing systems that weren't built for their world. We set out to change that with a focus that runs all the way to the bone.
Start Your Climb →"Climb Higher. Convert Smarter." isn't a tagline we slapped on a logo — it's the operating principle behind every campaign we build, every automation we wire, and every report we deliver.
Too many activity-based businesses compete on energy and passion alone, while the gym across town with a better marketing system quietly books more trials, converts more members, and builds a waiting list. The gap is rarely about who has the better program — it's about who has the better engine behind it.
We build that engine. And because we only work in this niche, every dollar of testing and every iteration of learning we do makes it sharper for every client we serve.
Second Summit was built by two people who believe that the best results come from going narrow and going deep — not from trying to be everything to everyone.
Dan brings deep roots in the activity-based fitness world — having worked directly with USA Ninja Challenge locations on the operational and marketing side before co-founding Second Summit. He leads paid media strategy, GoHighLevel systems architecture, and client relationships, with a focus on making sure every engagement delivers measurable, reproducible growth.
Stephen leads the technical and analytical side of Second Summit — overseeing conversion tracking infrastructure, analytics stack design, and the systems integrations that tie advertising spend directly to real revenue outcomes. His background spans digital marketing operations and data-driven growth, with a particular focus on building attribution that actually holds up under scrutiny.
We don't take on clients outside this niche — and that discipline is exactly why our systems work. Every playbook, every automation, every ad format has been pressure-tested in this world.
Primarily focused on USA Ninja Challenge network locations — and expanding to all activity-based gyms and studios nationwide.
Four principles that shape every engagement — from the first strategy call to the monthly reporting cadence.
Generalists spread their expertise thin across dozens of industries and bring average outcomes to each one. We chose a different path — going deep on activity-based businesses so every insight, every test, and every system we build compounds for every client we serve.
One-off campaigns produce one-off results. We build integrated systems — paid traffic, automation, website, and analytics working as a single engine — so your growth compounds month over month instead of spiking and fading.
We don't report vanity metrics. Every dashboard we build ties back to booked trials, show rates, and enrollment conversions. If a number doesn't help you make a better decision, we don't track it.
We cap the number of clients we take on each quarter deliberately. When you work with Second Summit, you get the founders engaged in your account — not a junior account manager running a playbook they didn't write.
In mountaineering, reaching the first summit is a milestone. Reaching the second — the true peak — is the goal. Getting there requires better preparation, better systems, and the discipline to keep climbing when the view from the first one looks good enough.
That's the conversation we have with every client. Where you are now isn't bad. But there's a higher level of growth available if you're willing to build the right engine to reach it. That's what Second Summit is here for.
Apply to Work With Us →We take on a limited number of new partners each quarter so every client gets our full attention. If your gym is ready for a real marketing engine, apply now.