More booked trial classes per month
after full-funnel launch vs. prior baseline
Proven Results
Growth that shows up in your numbers.
We track what actually matters — booked trials, show rates, enrollment conversions, and cost per new member. Every campaign we run is measured against outcomes your business cares about, not vanity metrics.
Directional impact across every funnel stage.
Across USA Ninja Challenge locations we manage, the trend is consistent — more trials booked, lower cost to acquire them, and better conversion from visit to enrolled member.
Lower cost per lead on Meta Ads
across managed USA Ninja Challenge locations
Average lead response time
powered by GHL AI conversation automation
Improved trial show rate
from automated confirmation + reminder sequences
Higher trial-to-enrollment conversion
after funnel optimization and follow-up automation
Reduced cost to acquire a new member
compared to pre-Second Summit ad spend
How we get there.
Every result starts with understanding the problem. Here's how we diagnose, build, and optimize for activity-based businesses.
Meta Ads + GHL Automation
USA Ninja Challenge — [Location Name]
The Challenge
Trial bookings were inconsistent. Ad spend was live but leads went cold before the front desk could follow up. Show rates were lower than expected and the team had no visibility into what was working.
Our Approach
We audited every stage of the funnel — ad creative, landing page, CRM automation, and follow-up cadence. We rebuilt the Meta campaign structure around the trial offer, deployed a GHL AI bot to respond within minutes of opt-in, and set up a multi-touch confirmation and reminder sequence tied directly to the booking calendar.
Outcomes
- Faster lead response, fewer cold leads
- Improved show rate on booked trials
- More consistent monthly trial volume
- Full attribution from ad click to attended session
Website Rebuild + Conversion Tracking
USA Ninja Challenge — [Location Name]
The Challenge
The existing website was slow, mobile-unfriendly, and had no clear conversion path for trials or parties. Tracking was broken — the owner had no idea which campaigns were driving real bookings versus form fills that never showed up.
Our Approach
We rebuilt the site on a fast, mobile-first foundation with offer-focused landing pages for trials, camps, and birthday parties. We implemented GTM, GA4, and Meta CAPI server-side tracking so every conversion was accurately attributed regardless of browser privacy settings.
Outcomes
- Faster page load and mobile experience
- Clear offer pages that match ad messaging
- Accurate Meta CAPI attribution (iOS-era tracking)
- Custom GA4 dashboard for trial and party bookings
Full-Funnel Growth Partnership
USA Ninja Challenge — Multi-Location
The Challenge
Multiple locations under the same operator were each running ad accounts independently with no shared learnings, inconsistent branding, and no automation infrastructure. Cost per lead varied wildly and the team was spending hours on manual follow-up.
Our Approach
We implemented a unified GHL sub-account structure for each location, standardized the Meta campaign framework, and built shared automation sequences tailored to each location's offers. Reporting was consolidated into a single operator dashboard showing cross-location performance at a glance.
Outcomes
- Consistent branding and messaging across locations
- Shared automation infrastructure, lower per-location overhead
- Cross-location performance visibility in one dashboard
- Faster launch of new offers — build once, deploy to all
Straight from the gym floor.
Activity-based business owners don't have time for marketing that doesn't work. Here's what ours say after making the climb.
Before Second Summit, we were spending money on ads but had no idea if they were actually filling classes. Now we can see exactly what's working — and our trial numbers reflect it.
The automation alone changed everything. Leads that used to go cold now get a response within minutes. We're booking more trials without adding any extra work for the front desk.
I've worked with other marketing agencies. The difference with Second Summit is they actually understand how a ninja gym runs. They're not adapting generic tactics — they built this specifically for us.
We only count what converts.
Every reporting framework we build is tied to real business outcomes — not impressions, not clicks, not leads that never showed up.
Booked Trial Tracking
We attribute every booked trial back to the ad, campaign, and creative that drove it — across Meta, organic, and any other source. You see exactly where your volume is coming from.
Show Rate Monitoring
A booked trial that doesn't show up is worth nothing. We track your show rate by traffic source, offer type, and time period — and build automation to push it higher.
Cost Per Enrolled Member
We work backward from enrollment, not just from cost per lead. If a channel drives cheap leads that never convert, that shows up in our numbers — and we kill it.
Funnel Stage Attribution
GTM, GA4, and Meta CAPI give us clean data at every stage: impression → click → opt-in → booked → showed → enrolled. No black boxes, no guessing.
Ready to see these results at your gym?
We take on a limited number of new partners each quarter. If you're serious about filling your schedule with a full-funnel system that's been proven in this industry, apply now.